The EdAdmin Minute 54: What Do Oreos Have To Do With School Leadership?
In today’s daily dose of The EdAdmin Minute I explore Oreos, branding, and risk taking.
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The Logic Breathibg Life Into Oreo’s New Branding

In today’s daily dose of The EdAdmin Minute I explore Oreos, branding, and risk taking.
Show Links:
The Logic Breathibg Life Into Oreo’s New Branding
Over the past five years, I have spent a great deal of time shifting 20% of my class from being teacher-centered to student-centered. That was a fail.
Read more →Who was the crazy one? Who disrupted you? When I reflect with colleagues on how far we have come as educators most of us can point to one or two people early in our careers that showed us there was a better way, a different way to do our life’s work. Yvonne Corley, then a second grade teacher at Cholla Elementary School in Casa Grande, Arizona changed everything for me.
Read more →So, one of my childhood heroes is gone. I can safely say that, besides John Denver, for me, there is no greater public influence on my work in education, my work as a writer, my obsession with visual, audio, and written media- than Roger Ebert. This hurts.
Read more →I know when you think of disruptors, you generally think of people. However, I found that an actual event caused me to be the disruptive person I am today.
Read more →When I first read the book , “The Autobiography of Eleanor Roosevelt,” I was mesmerized by this courageous woman. One of my favorite quotes from her is “Do one thing everyday that scares you.” You will be surprised by your capacity to continuously rise to this challenge.
Read more →For me, the notion of being a disruptor has been in my blood since I was born the middle child with an older and younger brother. You learn very quickly how to complain and question everything. My older brother was able to do everything because he was the oldest and my younger brother got away with everything because he was the younger of the boys.
Read more →Last week at #SXSWedu, we had a moment to talk to Alan Gershenfeld, CEO and President of E-Line Media, a publisher of game-based learning products and services. We asked Alan to share his thoughts on the term “disruption,” and how he thought he and educational gaming play into that.
Read more →In addition to all of the innovative ideas being presented and discussed here at SXSWEdu this week, the conference itself is disrupting my idea of what an educational technology conference is and can be. From what I have seen here this week, SXSWEdu seeks to engage both speaker and audience in every session.
Read more →Today at #SXSWedu, we had a moment to talk to Alan Gershenfeld, CEO and President of E-Line Media, a publisher of game-based learning products and services.
Read more →Today at #SXSWedu, I had a moment to talk to Heather Hiles, CEO and Founder of Pathbrite.com, an online haven for eportfolios.
Today at #SXSWedu, I had a moment to talk to Matt Busbridge of McGraw Hill Education, talking about Government in Action, their new immersive gaming experience to help students learn about the intricacies of legislation.
Read more →Today at #SXSWedu, I had a moment to talk to Greg Rosenbaum, SXSWEdu Coordinator. Greg shared his thoughts about how he believes SXSWedu is providing a worthy service for educators.
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