10 Very Important Video Content Tips


The great thing about video and my Professional Learning Network (PLN), is that as much as we may want to reinvent the wheel, there is simply no need to do so. Powerful and useful information is at our fingertips. So as I perused my latest Twitter followers this past week, I found a new site, that upon reflection, has some incredibly great video information for teachers wanting to incorporate video in their classroom. Now although these tips originate from a marketing site, the reality is that our global community is leveraging video in new ways every day, and these helpful basics are applicable for ANY form of video production.

Read the full article here at “Video Content Tips” by Second Screen Marketing.

1. Adopt a style

2. Identify the rationale

3. Craft a compelling message

4. Don’t let the audio suck

5. Use music

6. Use B-roll

7. Use creative metaphors

8. Grab their attention

9. Include a call to action

10. Change the shot

I have found that students retain information much more clearly and for a longer sustained period of time, when they are allowed to create their own content to illustrate comprehension. Video is a tremendous tool to use when allowing students to experience this form of learning.

In fact, if you would like to hear more, EdReach has a great new podcast resource, iDig Video. I had the pleasure of recording two episodes recently, about the positive learning experiences for students when they are allowed to create videos in the classroom. There are many lessons to be learned from media literacy, to the use of social media when publishing their videos, to perimeters and restrictions placed upon school districts as it relates to publishing names, pictures and student videos. I highly recommend you find the time to listen to these podcasts.

iDig Video #001: Using Video in the Classroom

iDig Video #006: Video Apps and Social Media Policies

Stay tuned for my post next month. I put my video students to the test, by asking them to reflect upon an assignment they received this year from a teacher in one of their core classes. Their task? Create a video to show their content comprehension, rather than the initially assigned assessment. I’m looking forward to their results!



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